I make interfaces usable, helping companies get more value from their clients.
I started my career in Marketing and then quickly realized the importance of thoughtful design. Since then I pivoted into Product Design advocating for the user, learning everything myself because of my curiosity and desire for having better products.
Today, I love to create aesthetically pleasing, user-centred experiences for web and mobile, while focusing on revenue growth. Keep scrolling and I'll give you the overview of what I do and the value that I can bring to your projects.
If you think good design is expensive, you should look at the cost of bad design.
I design solutions for user and business problems. By design I mean not only the colors, typography or what features are present in the app or website, but the overall user experience when a person interacts with the product including all touchpoints that surround it, like onboarding process, usage feel, customer support, loyalty, social meaning and more.
Role: Product Design
Being a Founder, I led this project from the discovery phase and defining the product through the iterative development of MVP. During a user-centered approach in design, I collected the data from research, usability tests and user interviews to create the app that solves users pains with minimal distractions.
Role: UX/UI Design.
As a traveler who always faces the necessity to utilize a variety of apps to plan, book and track trips, I designed this concept to see if it's possible to create an ultimate solution for the journey. The research and design decisions showcased in a short case study.
Role: Web Design and Development, Marketing.
The goal was to promote the medical aesthetics services within female audience in Toronto, ON. I launched a new brand under the parent company and developed a separate website that brought many new and happy clients to the clinic.
Role: Marketing, Advertising, UX.
Building a social platform in a cannabis industry is quite a challenge. With a combination of viral content, paid ads and a bit of growth-hacking I delivered 300,000 user sign-ups in the 1st year. I was also constantly assisting with UX improvements to achieve more than 70% of MAU on the network.
Would you like to work together or simply chat about a project? Don't hesitate to contact me.