A user experience designer based in Toronto,
working with startups to create great products & brands.

A user experience designer based in Toronto, working with startups to create great products & brands.

about me


I make interfaces usable, helping companies get more value from their clients.

I started my career in Marketing and then quickly realized the importance of thoughtful design. Since then I pivoted into Product Design advocating for the user, learning everything myself because of my curiosity and desire for having better products.

Today, I love to create aesthetically pleasing, user-centred experiences for web and mobile, while focusing on revenue growth. Keep scrolling and I'll give you the overview of what I do and the value that I can bring to your projects.

If you think good design is expensive, you should look at the cost of bad design.
Ralf Speth - CEO of Jaguar Land Rover

what i do

I do

UX Skill
User, Business
& Market Research
& Interaction Design
& Visual Design
Strategy, Planning
& Analysis

I design solutions for user and business problems. By design I mean not only the colors, typography or what features are present in the app or website, but the overall user experience when a person interacts with the product including all touchpoints that surround it, like onboarding process, usage feel, customer support, loyalty, social meaning and more.

In my design process, I lead projects from discovery phase through deep research, iterative conceptual design, custom visual design and ensure an accurate design implementation, helping small businesses and tech startups to create competitive and profitable digital assets.

Apart from clients' work, sometimes I sweat on my side projects or concept ideas of improving things that all of us familiar with. Sometimes you can also find me flying a drone somewhere in Toronto, so if you're also into this, feel free to join me.

A few projects I’ve been working on recently.


Role: Product Design

Being a Founder, I led this project from the discovery phase and defining the product through the iterative development of MVP. During a user-centered approach in design, I collected the data from research, usability tests and user interviews to create the app that solves users pains with minimal distractions.

READ case

Kayak iOS app redesign concept

Role: UX/UI Design.

As a traveler who always faces the necessity to utilize a variety of apps to plan, book and track trips, I designed this concept to see if it's possible to create an ultimate solution for the journey. The research and design decisions showcased in a short case study.

Read case
Daniel Novykov - UX/UI Design
Daniel Novykov - Web Design and Development, Marketing

Dr. Star Clinic

Role: Web Design and Development, Marketing.

The goal was to promote the medical aesthetics services within female audience in Toronto, ON. I launched a new brand under the parent company and developed a separate website that brought many new and happy clients to the clinic.

view it live


Role: Marketing, Advertising, UX.

Building a social platform in a cannabis industry is quite a challenge. With a combination of viral content, paid ads and a bit of growth-hacking I delivered 300,000 user sign-ups in the 1st year. I was also constantly assisting with UX improvements to achieve more than 70% of MAU on the network.

view it live
Daniel Novykov - Marketing, Advertising, UX

let's talk

Let's talk

Would you like to work together or simply chat about a project?
Don't hesitate to contact me.